Overview
The Daata Saa, a clothing brand based in Marwar/Jodhpur, approached us to create a website that would showcase their heritage values and promote the revival of long-lost legacy. They needed a digital platform that would honor traditional craftsmanship while providing a modern shopping experience.
The Challenge
The Daata Saa needed to bridge the gap between traditional heritage values and modern e-commerce expectations. They wanted to educate customers about their legacy revival mission while creating a shopping experience that honored their craftsmanship and heritage. The challenge was to make heritage accessible and appealing to modern consumers.
Our Solution
We created a storytelling-focused website that weaves heritage narratives throughout the shopping experience. The solution includes educational content about Marwar's textile traditions, detailed product stories that highlight craftsmanship, and a curated shopping experience that feels more like discovering treasures than typical e-commerce.
Results
The website successfully positioned The Daata Saa as a heritage brand, with 70% of visitors spending time reading heritage content. Sales increased by 45%, with customers citing the heritage storytelling as a key factor in their purchase decisions. The brand gained recognition for their legacy revival mission.
Project Gallery
Interactive heritage content and storytelling
Heritage-focused product curation
Our Process
Heritage Research
Deep dive into Marwar textile traditions and legacy
Storytelling
Content strategy and heritage narrative development
Design
Heritage-inspired visual design and user experience
Development
Content management and e-commerce implementation
Client Testimonial
"Avartana Labs understood our heritage mission and created a digital experience that honors our legacy while driving business growth."
Rajveer Singh
Founder, The Daata Saa
Project Details
- • Content Strategist
- • UX Designer
- • Frontend Developer
- • Backend Developer